![]() Let’s assume you are working on a video which you have to upload on YouTube or any other digital platform and later on want some revenue from it. To understand the concept of RIO in video marketing. The term ROI stands for “ Return Of Investment” and represents the ratio you get of your net profit versus the initial cost put into something. Thus engagement becomes a key factor of generating income for video content creators. And gives them a reason to stay for a long time. They are specially made for the purpose of engaging with the audience. ![]() Usually videos elaborate emotions and tell stories in a way that no user can resist to watch them. Some Common forms of video content include vlogs, animated GIFs, live videos, short videos like reels,tik tok video as they are in trend and customer testimonials, recorded presentations and webinars. This is because video content easily captures viewers attention. If we look at the figures that are mentioned by Google, then 60% of the people prefer watching videos over live TV.Īnd according to CMI( Content Marketing Institution) 54% of people prefer online video Content over penned down articles. ![]() Video Is the Most Preferred Content Format So just go through them one by one so that you can have a clear idea about why video content is preferred by most people. These subheadings will help you in understanding your targeted audience. Below I have mentioned the subheadings of why bloggers should care about videos and video editing. ![]()
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December 2022
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